My company laid off thirty percent of the sales force on Tuesday. I wasn't laid off — I'm the top regional producer even in a pandemic — but seven of my colleagues lost their jobs. The office, already thinned by furloughs, is now a ghost ship. Desks empty. Parking lot half-full. The restaurant equipment industry is in free fall because the restaurants it serves are closing.
My paycheck survived but the commissions didn't. Restaurants aren't buying equipment when they're fighting to survive. My commission income dropped to almost zero in November. The base salary keeps the lights on. Everything else — the smoker wood, the competition fees, the groceries for the pop-ups — comes from the Bobby Tran BBQ side income.
The side income is now $5,500 per month: rub royalties ($2,800), brand deals ($1,500), pop-up net ($800), merchandise ($400). It's not enough to replace my day job. But it's enough to be real. It's enough to make me wonder: what if the side became the main?
Not yet. The insurance. The stability. The retirement fund. These are the chains that keep a forty-six-year-old man at a desk when his heart is at a smoker. But the chains are loosening.
Hector said, "Bobby, the restaurant industry is collapsing. But YOUR restaurant industry — the pop-up, the brand, the online presence — is growing. You're not in the old economy anymore. You're in the new one."
The new one. Where a man with a smoker and an Instagram account and a fourteen-year-old brand manager can make a living feeding people. It sounds insane. But the numbers are real.
Made a budget-friendly feast for the kids this week: com tam with grilled pork, fried egg, pickled vegetables. Total cost for six servings: $14. The kids ate it like kings. Tyler said, "This is better than any restaurant." Emma said, "This IS a restaurant." Lily took a photo for the gram.
The table is the restaurant. The backyard is the dining room. The smoker is the kitchen. Maybe it always has been.
That $14 com tam spread got me thinking about the heart of what I was doing at that stove — making something golden, crispy, and satisfying out of the most affordable pantry staples I had on hand. Corn Cakes captured that same spirit: simple ingredients, short prep, and a result that lands on the table like you spent three times the effort. When Emma said “This IS a restaurant,” she wasn’t wrong — and these corn cakes, pan-crisped and stacked high, are exactly the kind of dish that earns that kind of respect from a twelve-year-old. Serve them alongside a fried egg and quick-pickled vegetables and you’ve got a full spread that keeps the lights on and the table full.
Corn Cakes
Prep Time: 10 min | Cook Time: 20 min | Total Time: 30 min | Servings: 6
Ingredients
- 1 1/2 cups yellow cornmeal
- 1/2 cup all-purpose flour
- 1 teaspoon baking powder
- 1/2 teaspoon baking soda
- 1/2 teaspoon salt
- 1/4 teaspoon black pepper
- 1 cup buttermilk
- 2 large eggs, lightly beaten
- 2 tablespoons unsalted butter, melted, plus more for the pan
- 1 cup fresh or frozen corn kernels, thawed if frozen
- 2 green onions, thinly sliced
- Sour cream or hot sauce, for serving (optional)
Instructions
- Mix dry ingredients. In a large bowl, whisk together the cornmeal, flour, baking powder, baking soda, salt, and black pepper until evenly combined.
- Combine wet ingredients. In a separate bowl or large measuring cup, whisk together the buttermilk, beaten eggs, and melted butter.
- Make the batter. Pour the wet ingredients into the dry ingredients and stir gently until just combined — a few lumps are fine. Fold in the corn kernels and sliced green onions. Do not overmix.
- Heat the pan. Place a large cast-iron skillet or non-stick pan over medium heat and add a small knob of butter, swirling to coat. Let it get hot until the butter foams and subsides.
- Cook the cakes. Working in batches, drop 1/4-cup portions of batter into the pan, pressing gently to flatten each to about 1/2-inch thick. Cook 3–4 minutes per side, until deep golden brown and cooked through. Add butter between batches as needed.
- Keep warm and serve. Transfer finished cakes to a wire rack set over a baking sheet in a 200°F oven to stay warm while you cook remaining batches. Serve stacked with sour cream, hot sauce, or alongside fried eggs and quick-pickled vegetables.
Nutrition (per serving)
Calories: 235 | Protein: 7g | Fat: 7g | Carbs: 36g | Fiber: 2g | Sodium: 340mg
About the cook who shared this
Bobby Tran
Week 235 of Bobby’s 30-year story
· Houston, Texas
Bobby Tran was born in a refugee camp in Arkansas to parents who fled Saigon with nothing. He grew up in Houston straddling two worlds — Vietnamese at home, Texan everywhere else — and learned to cook from his mother's pho and a neighbor's BBQ smoker. He's a former shrimper, a recovering alcoholic, a divorced dad of three, and the guy who marinates brisket in fish sauce and lemongrass because he doesn't believe in borders, especially when it comes to flavor.